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Michael Tchong: Create Innovation Breakthroughs @Ubercool #ForoLevel3 #DigitalTransformation

4 Rules for Unbox Your Thinking to Create Innovation Breakthroughs

#1 Challenge Orthodoxies
#2 Identify Unmet Needs
#3 Leverage Resources
#4 Ride Trend Waves

Michael Tchong, Escritor del New York Times & Business Week. Profesor Innovación, UC Berkeley,

The successful companies of tomorrow will address the changing business and consumer values of today.

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