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2018 Strategic Measurement Infographic - Customer-Focused KPIs Fuel the Future of Business @mitsmr @google

Recent research from MIT Sloan Management Review and Google shows a surprising pattern in executives’ use of key performance indicators (KPIs▲) to manage and lead their organizations. But what sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.

To determine if you’re on the path toward strong KPI alignment, scroll down to give our findings a read — and take our self-assessment.

Dive Into the Research

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